The Circle of Beans

We don't make concessions on taste

Our coffee

Circle of Beans coffee beans are slow roasted. We roast the coffee beans up to 200 0C in 15 minutes. This way, we roast the beans more slowly than usual, which results in a better development of the bean’s aromas.

Excellent | Arabica | slow roast

FTO blend

100% Arabica

Origin: Peru, Nicaragua and Honduras

Taste: complex, slightly sweet, and fruity with a creamy aftertaste
Characteristics: 100% circular, Fairtrade, certified organic

COB blend

100% Arabica

Origin: Indonesia, Brazil and Colombia

Tatse: an intense, full body with notes of chocolate, caramel, and hazelnut
Characteristics: 100% circular

Your blend

Your own
circular private label

Prefer a different type of coffee or specific blend? We roast, deliver, and recycle your own private label on request, only 100% circular.


We make no concessions on taste. Our coffee is not only circular, but it also tastes excellent. Take the test. You have two options.


We organize a coffee tasting. At your office, or at our roastery. In one hour you can experience the difference in taste between your coffee and Circle of Beans slow roast.


We supply a coffee machine with Circle of Beans coffee at your location. You and your colleagues, customers, friends, and acquaintances can taste our coffee for 2 weeks without restrictions.

"Coffee is a matter of taste. But not this one. Maybe because I realize that sip by sip, I am making the world a better place. Anyway, this coffee tastes delicious."

Arnaud Duine, Genereal director Opure


The Arabica beans grow in about 70 countries around the equator on small and large coffee plantations. This also includes ‘our’ beans. The farmers wash and dry the harvest locally. This harvest is then sold to coffee corporations. A green coffee broker buys the collected coffee harvest and ships it to Antwerp. From there, the pallets of unroasted coffee are delivered to our roastery in Ede. So honestly, this process is far from circular. It’s not easy to change, but we’re working on it. We can see that dot on our horizon

Circular from there

Everything that happens afterwards with the coffee, the coffee grounds, the packaging, the transport, and everything that’s organized around it is 100% circular. Read more about the circle

Fair trade


Direct Trade

As far as we’re concerned, fair trade is only a very small part of the coffee puzzle. Of course, it’s great for farmers to enjoy a fair income. But if we want to continue to enjoy our coffee, more needs to be done. Much more. We believe in education on circular cultivation. For example, by placing fermenters in the countries of origin, on the plantations. This way, a farmer can convert the coffee pulp into electricity and high-quality fertilizer. If we manage that on a large scale, we will increasingly make the raw material chain locally sourced. No extra energy or artificial fertilizer will be needed. The fact that the farmers can earn a fair wage is a result of this process, not a goal in itself.